The amount you plan to spend on paid promotion for your products, services, or brand. It is budgeted for a set time period such as monthly, quarterly, or over a year. This is distinct from the marketing budget, which is an umbrella covering advertising budgets along with other business activities like direct marketing.
This budget includes all advertising costs such as:
- surveying the market
- ad design and production
- running ads measured by impressions or clicks
- hiring consultants or an agency and more.
